AI Survey 1 – PCCI MAKATI

Survey Purpose: To understand how PCCI MAKATI members are approaching Artificial Intelligence (AI) in order to determine how best to support them.

Key Information:

Time Required: 10-12 minutes.
Format: Adaptive—the number of questions depends on your answers.
Length: A maximum of 2 to 4 questions per section.
Confidentiality: All responses are anonymous and reported in aggregate only.

Number of employees :

1-9 (Micro)

10-49 (Small)

50-over (Medium/Large)

Primary geography of operations

What is your primary role in the business?

Owner/CEO

Senior Management

Department/Operations Manager

IT/Digital Lead

Other

How familiar are you with the term "Artificial Intelligence" (AI) and its potential business applications?

Not at all familiar

Slightly familiar (heard of it)

Moderately familiar (basic understanding)

Very familiar (understand key concepts & tools)

Expert (currently using or implementing)

Which of the following AI-related technologies have you heard of? (Select all that apply)

Chatbots / AI Assistants (e.g., ChatGPT, Copilot)

Data Analytics & Business Intelligence

Process Automation (RPA)

Predictive Maintenance

Personalized Marketing / Recommendation Engines

Computer Vision (e.g., for quality control)

None of the above

In your view, what is the primary potential of AI for a business like yours? (Open-ended)

What specific business outcomes do you hope AI could support most? (e.g., reducing costs, increasing sales, improving customer service, automating repetitive tasks)

Is your business currently using any AI-powered tools or software?

Yes, we have actively implemented AI tools

We are experimenting or piloting

No, but we are actively exploring/planning to

No, and we are not currently exploring

If yes or experimenting, in which areas? (Select all that apply)

Marketing & Sales (content, ads, CRM)

Customer Service (chatbots, support)

Operations & Supply Chain

Finance & Accounting

Product/Service Development

Human Resources & Talent

Cybersecurity

Other

Foundational Stage: We lack the core digital infrastructure or data practices required to support AI (e.g., disparate systems, poor data quality, no cloud foundation).

Awareness Stage: We have basic infrastructure, but lack internal AI expertise, skills, or strategic awareness to identify opportunities.

Exploration Stage: We have some in-house skills and are actively exploring potential use cases, but lack a clear strategy or roadmap to begin.

Pilot Stage: We have identified specific, high-value use cases and are currently running pilot projects or evaluating vendor solutions.

Integration Stage: We have a formal AI strategy and roadmap, and are actively implementing solutions into business processes with dedicated resources.

Optimization Stage: AI is systematically deployed across multiple functions; we focus on scaling successful models, managing ethics, and refining our strategy.

Not applicable / We do not plan to adopt AI.

How would you rate your company's readiness to adopt AI solutions?

Does your business have access to the necessary data to potentially leverage AI? (e.g., organized customer, sales, or operational data)

What is the current level of AI/digital skills within your team?

Our employees are generally open to trying new technologies and ways of working

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

What are the MAIN barriers preventing your business from adopting AI? (Rank top 3 or select all that apply)

What are your biggest concerns about implementing AI? (e.g., job displacement, bias, reliability, vendor lock-in)

What types of support from the Chamber would be MOST valuable to you? (Select top 3)

Introductory workshops on AI basics & use cases

Practical, hands-on training for specific tools (e.g., ChatGPT for business)

Case studies from similar local MSMEs

Guidance on data readiness and ethics

Vendor fairs / trusted provider directories

Networking with AI experts/advisors

Access to pilot programs or grants

Templates for AI policies (e.g., acceptable use)

Other

Would you be interested in peer-learning groups with other Chamber members on AI?

Yes, very interested

Possibly

Would you like your company to be featured as a case study in our AI preparedness report? This would involve highlighting your insights and approaches. (Regardless of your AI awareness level)

Any other comments on how the Chamber can assist your business with AI adoption?

Section 1: Your Business Profile

Section 2: AI Awareness & Understanding

Section 3: Current AI Adoption & Use

Section 4: Readiness & Capabilities

Section 5: Barriers & Concerns

Section 6: Support Needs & Chamber Role