PCCI Makati
Strategic Vision 2026-2067

Sustaining Growth  •  Strengthening Governance  •  Empowering MSMEs

Our direction is clear: to become a dynamic platform where businesses connect, collaborate, and grow together through ESG Leadership.

STABILIZE
Reinforcing institutional foundations: governance structures, financial transparency, operational systems, and member trust.
ACTIVATE
Bringing energy, relevance, and impact to our programs, partnerships, and advocacy initiatives.
INSTITUTIONALIZE

Ensuring successful projects and best practices become lasting systems that serve members for years to come.

Six Strategic Pillars

Guiding our work over the next 24 months to deliver measurable wins

Membership Growth & Value Creation

Ensuring tangible benefits and real business opportunities for all members.

Advocacy & Public-Private Partnerships

Ensuring Makati businesses have a strong, influential voice in policy.

ESG & Sustainability Leadership

Championing ESG adoption as a competitive advantage, not a burden.

High-Impact Programs & Business Enablement

Helping members adapt, compete, and thrive in changing markets.

Innovation & Digital Transformation

Making the Chamber more efficient, connected, and future-ready.

Institutional Continuity

Building systems that thrive beyond any single term of leadership.

Our vision is not simply to manage the Chamber — it is to transform PCCI Makati into a dynamic platform where businesses connect, collaborate, and grow together.

Expand • Excel • Exceed

Building a stronger, more responsive, and future-ready organization

Ruby Bañares-Victorino
President, 2026–2027
PCCI Makati
Ruby Bañares-Victorino
President, 2026–2027
PCCI Makati
PRESIDENT'S MESSAGE

Welcome to PCCI Makati

As we begin this new chapter for PCCI Makati, our direction for the year is clear: Sustaining Growth, Strengthening Governance, and Empowering MSMEs through ESG Leadership. Our strategy is anchored on three decisive actions  –  STABILIZE, ACTIVATE, AND INSTITUTIONALIZE.

Over the next 24 months, our leadership will focus on delivering measurable wins that strengthen the Chamber, empower our members, and leave behind systems — not personalities. We are committed to building a stronger, more responsive, and future-ready organization that thrives beyond any single term of leadership. Stabilizing means reinforcing our institutional foundations: governance structures, financial transparency, operational systems, and member trust. Activating means bringing energy, relevance, and impact to our programs, partnerships, and advocacy initiatives. Institutionalizing means ensuring that successful projects and best practices become lasting systems that continue to serve members for years to come.

Our work is guided by principles that define who we are: member-first value creation, good governance and accountability, collaboration with government and the private sector, innovation and digital transformation, inclusion and sustainability, and institutional continuity beyond leadership transitions.

Our strategy is anchored on six key pillars. We will drive membership growth and value creation, ensuring tangible benefits and real business opportunities. We will activate high-impact programs and business enablement initiatives that help members adapt and compete. We will strengthen advocacy, public-private partnerships, and government relations so that the voice of Makati businesses remains strong and influential. We will embrace innovation and digital tools to make the Chamber more efficient and connected.

Most importantly, we will champion sustainability and ESG adoption among MSMEs — not as a compliance burden, but as a competitive advantage. By equipping businesses with practical ESG tools and leadership frameworks, we empower them to expand, excel, and exceed while contributing meaningfully to community development and responsible enterprise.

Our vision is not simply to manage the Chamber — it is to transform PCCI Makati into a dynamic platform where businesses connect, collaborate, and grow together. With unity, clarity, and commitment, we will sustain growth, strengthen governance, and institutionalize lasting progress for the entire Makati business community.

2026-2027 Board of Trustees & Officers Induction

DATE: February 24, 2026
TIME: 5:00 PM - 9:00 PM
VENUE: Legaspi 2 Ballroom, Makati Diamond Residences

Joint Business Networking Night

MANILA ELKS LODGE NO. 761 & PCCI -MAKATI
DATE: March 12, 2026
TIME: 6:00 PM

SME Financing Program

ABIGAIL MARIE CASANOVA
DATE: April 22, 2026
TIME: 3:00 PM

News

A Historic Milestone for PCCI Makati!

We’ve officially completed a powerhouse partnership with three key government agencies: ✅ National Commission on Muslim Filipinos (NCMF) ✅ Department of Trade and Industry (DTI)

Our Partners